Dogster.com, bubble 2.0 evidence or sign of the times?
There is perhaps no web site launched in the last 6 months that better signifies our arrival at bubble 2.0 than that of Dogster.com, a site where dogs and their owners can have a webpage. Sound silly? Rediculous even? Not to the millions of passionate dog lovers out there who have felt their cannine friends are under represented online and have no real means of networking with their furry friends. As it turns out they are doing pretty well, and backed by a suprising number of recognizable names. Check out the list of angel investors listed on a related post on VC Confidential, not to mention comments that they are “kicking ass”. There are over 200,000 dogs registered so far, with 600+ added yesterday. That’s almost a million paws…
Social networking for dogs has taken off, and is making money on ad revenues. This is good news for folks starting up ad supported “niche” web sites I suppose. I have to wonder if it’s all part of a hype cycle and when the novelty fades and people go back to their routines, if the doggie blog traffic will collect dust like a forgotten bone under the porch.
Stay tuned, someday soon catster.com (also owned by the same company) and dogster.com will need to merge and become pawster.com.
Update: Andrew Fife pointed out that the site has been around since 2004, which shows not only staying power (or deep pockets) but good vision to take social networking elements to the pet market early on.
Sphere: Related Content
