The NVA Blog

2007 is off to an exciting start! In addition to working with clients at NVA, I’ve been working hard on getting a new business off the ground. Tru.Vu was born out of frustration with the tools currently available to monitor and track online content and news topics. Managing alerts, RSS feeds, email notifications, search results, and the like might work for techies and power-users…but we (the collective WE of the software world) can do better and Tru.Vu intends to make it happen.

We got a functional prototype built quickly (as in just over a week) and submitted the project to TechStars, the Boulder, CO startup incubator I’ve previously blogged about. Just the other day we got the great news that Tru.Vu was accepted into the program. Only 10 applicants out of 300 got in, so we take this as a compliment but it means we need to work even harder to deliver on our vision. Out of the 10 teams in the program, Tru.Vu is the only Boulder-based company, and No Sleep Media in Denver round out the Colorado-based teams. No Sleep Media has a promising notification service called Loopnote. It’s great to see strong CO-based representation in TechStars, and is an indicator of the talent here.

The Tru.Vu website is up and we have started blogging there. It’s early days still so we are not releasing all that much detail on the product, but we’ll share info and insights as we make progress (so subscribe to the blog!)